~ Simon Griffiths, Marketer
Tie macro and micro objectives to every stage of your ideation process. Describe your core business goals, specific marketing targets and initial thoughts in free-form text.
Break your macro objectives into focussed segments. Drill in as deep or broad as you need and structure targeted marketing strategies as you go.
Back every idea and strategy with references, images, data points and documents you need to get your campaign rolling. Add images and design inspirations right beside your genius strategies.
Bring your team in to contribute their thoughts to your campaigns. Set context and run focussed discussions around individual ideas.
Mark progress of your campaigns from Ideation to Execution. Assign micro-objectives, specific tasks or entire trains of your ideas to your team, set due dates, and see how your genius impacts your numbers.
With pre-built templates to kickstart your content, PR, acquisiiton and growth strategies, germ gives you all the resources, best practices and building blocks you need to turn your marketing ideas into executable campaigns.